Pengaruh Kualitas Produk, Harga, dan Persaingan Terhadap Miinat Beli Gula Merah. Yale Journal of Biology and Medicine, 89(2), 161-173. Gender-Related Differences in Food Craving ang Obesity. Hallam, J., Boswell, R.G., Devito, E.E., and Kober, H. 173вЂ“196) Switzerland: Springer Publishers. In The Importance of Place: Geographical Indications as a Tool for Local and Regional Development. From Geographical Indications to Collective Place Branding in France and Morocco. Institut Pertanian Bogor.Дonner, M., Fort, F., and Vellema, S. Bioaktivitas Buah Kawista (Limonia acissidema) Bima dan Penentuan Sidik Jarinya Menggunakan Kromatografi Lapis Tipis. Jurnal Penelitian dan Pengukuran Psikologi, 1(1), 197-202.Д«PS Kabupaten Rembang. Pengaruh Kepercayaan Diri Terhadap Perilaku Konsumtif Pada Siswa Kelas XI SMA Negeri 1 Babelan. Analisis Statistik Ekonomi dan Bisnis dengan SPSS. International Journal of Law and Management, 56(6),431вЂ“442.ДЄldy, R. Branding Of Geographical Indications In India: A Paradigm To Sustain Its Premium Value. Dedicated Andgeneric Marketing Strategies: The Disconnection Between Geographical Indications And Consumer Behavior In Italy. All variables have a significant relationship collectively with consumer buying interests and the most dominant variable in process.ДЄdinolfi, F., Rosa, M., and Trabalzi, F. The results showed that individually variable products, places, people, processes, and physical evidence had a positive significant relationship on consumerвЂ™s buying interests, while price and promotion variables had negative significant relationship. The data were analyzed using multiple linear regression analysis using SPSS version 25. This research used primary and secondary data with observational data collection techniques, interviews, and documentation. The location has chosen by the purposive method. Sample selection using accidental sampling method with 100 respondents. The research method used is descriptive and quantitative. This study aims to determine the impact of the marketing mix on consumer buying interests and to determine the variables that have the most dominant effect. MSME Dewa Burung is a business process which processes kawista fruit into dodol to gain higher selling value. Kawista is a typical plant in Rembang that can be proceseds into food products, known as dodol kawista.

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